How to make Chung Cake and bring it to the market to sell - Gardening | ...

Banh Chung is one of the indispensable traditional dishes during the Lunar New Year of the Vietnamese people. However, with the trend of modernization and increasing market demand, the production and business of chung cakes does not only stop at serving families but also expands to the retail market. Here is a detailed guide from making banh chung to how to put the product on the market for sale.

Part 1: How to Make Banh Chung

Ingredients to prepare:

  1. Gạo nếp: 2 kg
  2. Pork belly: 1 kg
  3. Green beans: 500g
  4. Roasted peanuts (optional): 200g
  5. Green onions, garlic, spices: Salt, pepper, fish sauce
  6. Dong leaves or banana leaves: For wrapping cakes
  7. Lanyard: By natural rope or braided rope

Steps:

  1. Prepare glutinous rice:

    • Rinse the glutinous rice, soak it in water for at least 4-5 hours or overnight.
    • After soaking, drain.

  2. Pork preparation:

    • Choose pork belly with only fat and balanced meat.
    • Marinate the meat with salt, pepper, chopped green onions and fish sauce for at least 2 hours.

  3. Preparation of green beans:

    • Rinse the green beans clean, soak in water for 4-5 hours.
    • Steam or boil the chickpeas, then puree.

  4. Banh Chung Package:

    • Wash the dong leaves, seal them with fire so that the leaves are flexible and easy to wrap.
    • Start by laying out the dong leaves flat, laying out a layer of glutinous rice, then meat and green beans, continuing the layer of glutinous rice.
    • Wrap your hands tightly, tie the cord to fix the shape.

  5. Cooking Banh Chung:

    • Bring the water to a boil in a large pot, drop the banh chung into the cooker.
    • Cook for about 6-8 hours so that the cake is soft and evenly absorbed with spices.

  6. Complete:

    • Once cooked, allow the cake to cool naturally before removing it for use or packaging.

Part 2: Bringing Products to Market

1. Market Research:

  • Identify your target audience: Families, food stores, supermarkets, and individual customers.
  • Competitive Analysis: Consider regional competitors in terms of quality, price, and service.

2. Product Development:

  • Quality Assurance: Using fresh ingredients, ensuring food hygiene and safety.
  • Product Diversification: Providing a variety of banh chung in different sizes and flavors to suit the diverse needs of customers.

3. Packing and Packaging:

  • Attractive Packaging: Use beautiful, eco-friendly packaging, easy to store.
  • Product Information: Specify the ingredients, date of manufacture, expiration date and storage instructions.

4. Pricing Strategy:

  • Competitive Pricing: Research market prices and determine the right price, ensuring profits and attracting customers.
  • Discount Policy: Apply promotions and discounts on special occasions such as Tet.

5. Distribution Channel:

  • Direct Sales: Set up stalls at traditional markets, supermarkets, convenience stores.
  • Online Sales: Create a website, use social networks (Facebook, Instagram) and e-commerce platforms (Shopee, Lazada) to reach a wider range of customers.
  • Cooperation with Partners: Connect with distributors and agents to expand the sales network.

6. Marketing and Promotion:

  • Branding: Create unique, easy-to-remember logos and slogans for customers to identify the brand.
  • Online and Offline Advertising: Use social media ads, Google Ads, as well as traditional ads such as flyers and billboards.
  • Promotions: Organize discounts, giveaways, or prototypes to attract customers.
  • Reviews and Feedback: Encourage customers to evaluate products and listen to feedback to improve quality.

7. Operation and Management:

  • Production Management: Ensure efficient production process, quality control from raw materials to final products.
  • Financial Management: Track production costs, marketing costs, and revenue to ensure profits.
  • Customer Service: Build a good customer support system, resolve complaints and respond quickly.

8. Legal and License:

  • Business Registration: Make sure to register your business in accordance with the law.
  • Food Safety License: Ensure compliance with food safety regulations and have the necessary certifications.

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